LIBERTY KIDZ
Logo Redesign + Brand Identity Concept
ALL PROJECTS
PROBLEM
The existing LEGO-inspired logo felt disconnected from Liberty Church’s visual identity.
Liberty Kidz needed a visual identity that felt connected to Liberty Church while still capturing the playful, welcoming spirit of its children’s ministry. The existing logo leaned heavily into a LEGO-inspired aesthetic, which made it feel visually disconnected from Liberty’s primary identity and difficult to carry across the broader brand system.
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SOLUTION
A playful, meaningful identity was created to connect Liberty Kidz back to the larger Liberty brand.
I developed a new logo concept that created a stronger connection to Liberty Church while introducing visual elements that felt playful and meaningful for kids. The Liberty chain was carried into the mark to establish a clear relationship to the main logo, symbolizing strength, unity, and connection between kids, leaders, faith, and the church community. A roof was added above the chain to represent God’s house, the church, and the idea of having a spiritual family and a place to belong.
At the center, the "L + K" forms a puzzle representing “Liberty Kidz.” The pieces fit together to symbolize that every child is an essential part of the bigger picture, each uniquely fitting into God’s design and the church family.